Start with the whole wheel
A hub, rim and set of spokes come together as one assembly. Looking at those elements together makes the wheel easier to understand, from the centre of the system to the point where it meets the road.
Make the process readable
Small details give an engineering story its shape. Assembly photographs, clear captions and an explanation of each stage help readers follow the work behind a complete wheel.
Connect the detail to the ride
A useful product story connects the workshop with the rider. Riding category, component choices and service information give the technical detail a practical context.
Keep the story with the product
The product page and the journal can work together. One presents the configuration; the other gives room to explain the ideas and people behind it.
Demo editorial content for layout review.
