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From Design to Delivery

Follow the outline of a product journey, from the first brief to assembly, documentation and packaging.

Hub and wheel components prepared for packaging

Begin with the brief

Every product story begins with a set of choices: the intended riding category, the shape of the range and the details that give it a distinct identity.

Follow the sequence

Design, machining, finish and assembly provide a natural structure for a factory story. Moving through those stages lets the reader see how an idea becomes a complete product.

Show the people and the details

Wide workshop photographs establish the setting. Closer images bring attention to the tools, surfaces and component details that deserve a second look.

Finish with the handover

Packaging is the final chapter of the product journey. It brings the component, presentation and product information into one experience.

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